Streaming and on-demand services, social media and the launch of Web 3.0 have already largely replaced traditional media. Big data analytics and artificial intelligence (AI) can also be used to more effectively assess users’ interests and increase a platform’s reach. This change in the media landscape has also led to an upheaval of the law. Traditional regulatory requirements no longer apply, established marketing contracts and licensing models seem outdated, and questions of liability on the Internet require new answers. But all this is nothing less than a mandate for us to actively shape change.
Your challenges
Our solutions for you
- Efficient protection against violations of personal rights and freedom of expression, including in court – for example via fast-track interim injunction proceedings – and through all instances
- Supporting marketing initiatives from the outset, in particular to avoid any risks under competition, data protection or liability law
- Efficient prosecution of copyright and trademark infringements on the internet, including the enforcement of claims for damages
- Strategic advice on brand building and ongoing management of global brand portfolios
- Advice on the exploitation of trademark rights, in particular within the scope of licence agreements
- Drafting and negotiating licence agreements in the art and music sector
- Defence against and enforcement of claims under press law